The North Carolina security contractor Blackwater Worldwide has changed its name to Xe, a company memo says. Company President Gary Jackson said in a memo that the company has been reorganizing for several months to “create unique brand identities for its products and services,”
As part of its rebranding, the company is jettisoning the name Blackwater and its red-and-black bear-claw logo.
Blackwater was involved in several controversies over its security work in Iraq on behalf of the U.S. government. There were high-profile investigations into alleged gun smuggling and the shooting of civilians in Baghdad.
Robert Passikoff, president of the New York marketing research firm Brand Keys Inc., said “There’s an old
saying about brands: ‘When you can’t change the product, you change the packaging.’”
A mercenary thug by any other name…
Sleazy bastards. The right-wing politicians in bed with them could care less about the name. They’ll still roll over and spout greenbacks whenever they’re asked.
Destroying ourselves with a little help from the US
Shireen M Mazari
The chaos that is spreading within the country is frightening and a result of bad or lack of governance on one hand and the US intrusions and questionable activities in Pakistan on the other.In the first instance, there is no civilian governance infrastructure to take over and govern the “cleared” areas inMalakand – but then there is no governance even in more central parts of the country. That is why we have had the despicable attack on the poor and marginalised Christians in Gojra – once again under the shameful and protective guise of the Blasphemy Law. Never has a Law been so abused to wreak violence on our minorities’ whom the Founder of the Nation, Quaid-i-Azam, declared as equal citizens in the state of Pakistan. Clearly, there is so much hatred, intolerance and violence endemic within us that we do not need any Taliban to kill and harm our less fortunate fellow citizens. And where were the government and the law and order institutions when all this barbarism was being carried out?
As Pakistanis we must hang our heads once again in shame; but the main concern for us should not be simply our image internationally but what we are becoming within our own society. That is what should be of primary concern for the leadership. That is why in many previous columns I have been pointing to the dangers of bringing our marginalised population within the mainstream and delivering justice to the people so that they all have a stake in the system and the state – be they the marginalised Madrassah students or the marginalised minorities’. Otherwise extremism and violence will fester – Taliban or no Taliban – and as a desperate measure sending in the military will only aggravate not resolve the problem. And one has yet to talk of Balochistan where targeted killings continue while politicians continue to talk rather than act despite a seeming political consensus on what needs to be done. Why a beginning towards reconciliation cannot be made by declaring a general amnesty for all political prisoners and exiles only our bizarre ruling elites’ mindsets can understand but we are on a precipice here.
However, the other cause for chaos can be resolved more readily – that of the growing intrusiveness and questionable role of the United State within Pakistan. For some time now one has been raising questions about the strange United State presence in areas around Tarbela and in Peshawar. Then there was the news of the assassination squads controlled by the United State Department of Defence rather than the CIA, of which the new US commander in Afghanistan, General McChrystal was a central actor. This information helped to link up differing pieces of a growing puzzle about the increasing US personnel in Pakistan. A cause for concern, given these developments, is the US plan to spend $1 billion to expand its presence in Islamabad – especially, since central to this plan is the importation of almost 400 Marines with hundreds of APCs. There is absolutely no logic to this, but who will tell our rulers who seem hell-bent on kowtowing before Washington? Incidentally already the US contingent in Pakistan is way over the sanctioned strength of 350 but does anyone in the corridors of power in Pakistan care?
Nor is the United State Marines presence restricted to Islamabad. As some of us had been writing much earlier, they had been spotted in and around Tarbela also – where our military’s Special Operation Task Force is located. It now transpires that there are already 300 plus United State military personnel in this area – the so-called “trainers”. Of course, given the poor counter insurgency record of the United State heaven knows what training they will impart to our much better trained army! Also, if they were only “trainers” why would the US buy a large plot of land around Tarbela and send twenty large containers there according to an investigative Asia Times Online report (3August 2009).
As part of its rebranding, the company is jettisoning the name Blackwater and its red-and-black bear-claw logo.
Blackwater was involved in several controversies over its security work in Iraq on behalf of the U.S. government. There were high-profile investigations into alleged gun smuggling and the shooting of civilians in Baghdad.
Robert Passikoff, president of the New York marketing research firm Brand Keys Inc., said “There’s an old
saying about brands: ‘When you can’t change the product, you change the packaging.’”
A mercenary thug by any other name…
Sleazy bastards. The right-wing politicians in bed with them could care less about the name. They’ll still roll over and spout greenbacks whenever they’re asked.
Destroying ourselves with a little help from the US
Shireen M Mazari
The chaos that is spreading within the country is frightening and a result of bad or lack of governance on one hand and the US intrusions and questionable activities in Pakistan on the other.In the first instance, there is no civilian governance infrastructure to take over and govern the “cleared” areas inMalakand – but then there is no governance even in more central parts of the country. That is why we have had the despicable attack on the poor and marginalised Christians in Gojra – once again under the shameful and protective guise of the Blasphemy Law. Never has a Law been so abused to wreak violence on our minorities’ whom the Founder of the Nation, Quaid-i-Azam, declared as equal citizens in the state of Pakistan. Clearly, there is so much hatred, intolerance and violence endemic within us that we do not need any Taliban to kill and harm our less fortunate fellow citizens. And where were the government and the law and order institutions when all this barbarism was being carried out?
As Pakistanis we must hang our heads once again in shame; but the main concern for us should not be simply our image internationally but what we are becoming within our own society. That is what should be of primary concern for the leadership. That is why in many previous columns I have been pointing to the dangers of bringing our marginalised population within the mainstream and delivering justice to the people so that they all have a stake in the system and the state – be they the marginalised Madrassah students or the marginalised minorities’. Otherwise extremism and violence will fester – Taliban or no Taliban – and as a desperate measure sending in the military will only aggravate not resolve the problem. And one has yet to talk of Balochistan where targeted killings continue while politicians continue to talk rather than act despite a seeming political consensus on what needs to be done. Why a beginning towards reconciliation cannot be made by declaring a general amnesty for all political prisoners and exiles only our bizarre ruling elites’ mindsets can understand but we are on a precipice here.
However, the other cause for chaos can be resolved more readily – that of the growing intrusiveness and questionable role of the United State within Pakistan. For some time now one has been raising questions about the strange United State presence in areas around Tarbela and in Peshawar. Then there was the news of the assassination squads controlled by the United State Department of Defence rather than the CIA, of which the new US commander in Afghanistan, General McChrystal was a central actor. This information helped to link up differing pieces of a growing puzzle about the increasing US personnel in Pakistan. A cause for concern, given these developments, is the US plan to spend $1 billion to expand its presence in Islamabad – especially, since central to this plan is the importation of almost 400 Marines with hundreds of APCs. There is absolutely no logic to this, but who will tell our rulers who seem hell-bent on kowtowing before Washington? Incidentally already the US contingent in Pakistan is way over the sanctioned strength of 350 but does anyone in the corridors of power in Pakistan care?
Nor is the United State Marines presence restricted to Islamabad. As some of us had been writing much earlier, they had been spotted in and around Tarbela also – where our military’s Special Operation Task Force is located. It now transpires that there are already 300 plus United State military personnel in this area – the so-called “trainers”. Of course, given the poor counter insurgency record of the United State heaven knows what training they will impart to our much better trained army! Also, if they were only “trainers” why would the US buy a large plot of land around Tarbela and send twenty large containers there according to an investigative Asia Times Online report (3August 2009).
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